About Us

Our Story: Born from a Real Problem.

Born from a Real Problem Like many women, we knew the struggle all too well. The constant discomfort of underwires digging in. The frustration of bras that promised support but delivered pain. The compromise between comfort and confidence that we were told was just 'part of being a woman.'We refused to accept that. 

The Comfortly RevolutionIn 2024, we set out on a mission to revolutionize intimate comfort. We asked ourselves: what if we could create a bra that delivers full support, beautiful lift, and all-day comfort without a single wire?The answer was our breakthrough Jelly Technology an innovative, adaptive support system that moves with your body, providing gentle lift exactly where you need it. 

Combined with our wireless designs, we've created bras that fulfill every function without the pain. Real Impact, Real Women Today, over 50,000 women wake up every morning and reach for their Comfortly bra with confidence. They're living better, moving freely, and finally experiencing the comfort they deserve. From busy professionals to active moms, from fitness enthusiasts to those seeking relief from chronic pain our community spans every lifestyle. What unites them? 

They've all discovered that comfort and support don't have to be a compromise.Our PromiseEvery Comfortly bra is designed with one goal: to help you feel your best, every single day. We're not just selling bras we're delivering freedom, confidence, and the comfort revolution you've been waiting for.Welcome to Comfortly. Welcome to comfort without compromise.💜

Join the 50,000+ women who've already made the switch